Following thorough internal discussions, GROHE has announced its decision to withdraw from participating in next year’s ISH 2021.
Three main reasons led to this difficult decision: as a global brand and part of LIXIL, the values of respect and doing the right thing remain integral to the company. In line with the efforts made during the pandemic to protect employees, business partners and customers with strict hygiene and safety measures, health and safety remain a top priority for GROHE: for employees, customers and everyone involved in the ISH fair. Secondly, the COVID-19 situation remains fragile both in Germany and many other countries throughout Europe and large events are an almost incalculable risk. Finally, GROHE found the hygiene concept suggested by the ISH organisation unsatisfactory for the brand.
Jonas Brennwald, CEO LIXIL EMENA and Co-CEO Grohe AG explains: “With great regret we have to cancel our participation in the trade fair ISH 2021 at the scheduled time in March 2021. Our customers and business partners are expecting us to create a unique brand experience with fantastic product launches and engaging with us on a personal basis during the fair. However, under the given circumstances and restrictions we don´t see this possible with a traditional fair concept.”
Nevertheless, GROHE wants to continue to create a unique brand experience for business partners and the media next year and is currently exploring an alternative concept to present its pioneering innovations, which the brand hopes to reveal in due course.
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About GROHE
GROHE is a leading global brand for complete bathroom solutions and kitchen fittings and has a total of over 6,500 employees in 150 countries – 2,600 of them are based in Germany. Since 2014 GROHE has been part of the strong brand portfolio of the Japanese manufacturer of pioneering water and housing products LIXIL. In order to offer “Pure Freude an Wasser”, every GROHE product is based on the brand values of quality, technology, design and sustainability. Renowned highlights such as GROHE Eurosmart or the GROHE thermostat series as well as groundbreaking innovations such as the GROHE Blue water system underline the brand’s profound expertise. Focused on customer needs, GROHE thus creates intelligent, life-enhancing and sustainable product solutions that offer relevant added value that is based on German engineering as well as globally consistent high standards for the manufacturing of GROHE products.
GROHE takes its corporate responsibility very seriously and focuses on a resource-saving value chain. Since April 2020, the sanitary brand has been producing CO2-neutral worldwide. GROHE has also set itself the goal of using plastic-free product packaging by 2021.
In the past ten years alone, more than 460 design and innovation awards as well as several top rankings at the German Sustainability Award have confirmed GROHE’s success. GROHE was the first in its industry to win the CSR Award of the German Federal Government and was also featured in the renowned Fortune® magazine’s ranking of Top 50 that are “Changing the World”.