Consumers increasingly want to contribute to the global fight against climate change by choosing a more sustainable lifestyle, with the support of eco-friendly product solutions.
In a representative study* conducted by YouGov on behalf of GROHE, 54% of respondents stated that
a new product should support them in saving plastic in their daily life – before saving waste (53%) and
energy (51%). Living spaces such as the kitchen is the focal point of consumers’ daily lives. Kitchen
studios and installers are in a unique position to support customers reduce their plastic usage by offering
GROHE, a global brand for complete bathroom solutions and kitchen fittings, is offering its retail partners a product line suitably equipped to reduce end-users’ plastic footprint.
“We can only tackle this crisis together. As a brand of the LIXIL family, it is essential for GROHE to
ensure we protect the resources mother nature has given us. One organisation or brand alone cannot
achieve what needs to be done and so we want to enable consumers and partners alike to create a
more sustainable future together,” says Jonas Brennwald, Leader LIXIL EMENA and Co-CEO Grohe
AG.
“With innovative products like the GROHE Blue water system, we support our B2B partners in
joining us on this journey with an innovative, high-quality product portfolio that allows them and their
customers to make a real difference.”
Solutions with a direct impact
Products such as GROHE Blue offer a tangible solution for a more sustainable everyday life. In addition
to enabling consumers to avoid plastic bottles, GROHE supports the reduction of already existent plastic
waste. Since 2019, the brand has been joining forces with everwave, an environmental non-governmental organisation that uses innovative waste collection boats to collect plastic waste before it damages marine ecosystems.
As part of GROHE’s “Made for your water” campaign, consumers were given the chance to make a direct contribution towards a cleaner environment. For every GROHE Blue purchased between 1st August and 31st December 2021, GROHE and everwave committed to collecting one kilo of waste with the help of everwave’s “CollectiX” boat. Thanks to these contributions, the joint clean-up mission has removed a total of 30 tons of waste from the Bočac Reservoir in Bosnia and Herzegovina throughout February 2022 – this equals the weight of over one million 1.5l PET-bottles.
The collaboration with everwave is part of GROHE’s comprehensive sustainability efforts: It is one of
three important pillars of the brand’s Less Plastic Initiative which was launched in 2018. Besides offering
innovative water systems, such as GROHE Blue, the brand also works towards eliminating unnecessary
plastic in product packaging
Clemens Feigl, CEO & Co-Founder of everwave, explains: “GROHE’s ‘Made for your water’ campaign
highlights how to balance commercial and sustainability goals. We are proud to have a partner in
GROHE who shares our vision of a better, plastic-free future and with whom we can raise awareness
for the prevailing plastic crisis and drive concrete action. We are looking forward to many more projects
to come.”
The latest study by WWF anticipates the plastic waste mass in our oceans is to quadruple by 2050.
*Survey with 1.000 citizens from 7 European countries: Germany, Italy, Russia, France, The Netherlands,
Pictured L-R:
Image top and middle: The Bočac Reservoir in Bosnia and Herzegovina before, during and after the GROHE and everwave clean-up activity in February 2022
