Bathroom wall panel specialist Grant Westfield has strengthened its marketing function with two new hires, as the business continues to expand its presence in the UK market.
Camille Broatch has joined as Loyalty & CRM Executive, bringing experience from brands including Heineken, Zego, Starbucks and the RSPB. With a degree in International Festival & Event Management with Marketing, she has a background in CRM, business development and events marketing.
She said: “I’m excited to work closely with the team to develop engaging, insight-driven marketing campaigns that strengthen customer loyalty and drive long-term value. I’m also eager to deepen my understanding of the brand and collaborate across teams to deliver outstanding customer experiences.”
Also appointed is Sam Murphy, who has taken up the role of Marketing Executive. He holds a Master’s degree in marketing and most recently worked at Midlothian Council, where he gained expertise in digital and campaign marketing as well as events management. He previously held roles in recruitment and estate agency, building a foundation in customer communications.
Murphy commented: “I’m really looking forward to collaborating with teams across the organisation as I become more familiar with the Grant Westfield brands. I’m also excited about being part of the implementation of a new generation of professional marketing materials and becoming involved with the planning and organisation of various industry events.”
Commenting on the appointments, Lidia Kane, marketing manager at Grant Westfield, said: “It’s an exciting time at Grant Westfield as our marketing team continues to grow with the addition of Camille and Sam. Their varied experience, shared drive and enthusiasm will be a huge asset, bringing fresh ideas and creativity to support our ambitious plans as we expand our multi award-winning Multipanel and Naturepanel brands.”
Best known for its Multipanel waterproof wall panels, Grant Westfield said the hires reflect its commitment to innovation and delivering high-quality marketing support to its network of retailers, merchants and installers.
For more information, please visit: www.grantwestfield.co.uk or call 0131 337 6262.