Duravit AG is celebrating a successful participation at ISH Frankfurt 2025, a leading trade fair for bathroom design and renewable energy. Taking place from 17 to 21 March, the event attracted 163,157 visitors, nearly half of whom came from outside Germany. Duravit showcased its latest innovations on a substantial 800 m² stand.
“ISH once again demonstrated its importance as a hub for national and international dialogue, highlighting the value of direct engagement with our partners. We’ve been delighted by the positive response to our new Balcoon range by Patricia Urquiola and the Hero Edition of the ME by Starck toilet,” said Stephan Tahy, CEO of Duravit AG.
“For us as a premium supplier, the trade fair is crucial for showcasing our brand, engaging with customers, and strengthening our partnerships.”
Design innovations and sustainable technologies
Under the theme “Upgrade your everyday,” Duravit introduced a series of groundbreaking designs and sustainable solutions. A standout was Patricia Urquiola’s Balcoon collection, which blends minimalist aesthetics with practicality. The range offers a versatile selection of products designed to meet modern lifestyles while maintaining the highest standards of design and quality.
Technological advancements and industry insights
The event also highlighted Duravit’s commitment to innovation, with the Hero Edition of the ME by Starck toilet drawing significant attention. Featuring advanced DuraFlush rotational technology and the antibacterial DuraShield® ceramic glaze, this model exemplifies Duravit’s focus on performance and sustainability. Visitors had the opportunity to experience the product’s ease of use and simple installation through interactive demonstrations. Duravit also celebrated a decade of its “top tradesman” programme, recognising its ongoing partnerships with industry professionals.
