Based on market research and customer feedback, VitrA has informed us they have taken a new approach to the product literature for both the Designer Collection and Bathroom Collection. For each, there is now a consumer-focused brochure as well as a separate brochure for use by the showroom staff.
The consumer brochures are packed with inspiring lifestyle imagery and innovative ideas, making it easy for users to make an informed choice. The technical information is kept simple, with just the essential product dimensions. The retail showroom focused brochure is more technical with exact sizes, technical drawings plus clear information about colours and product features.
The Designer Collection brochures feature ranges designed in collaboration with top name designers such as Arik Levy, Noa, Ross Lovegrove, Sebastian Conran, Terri Pecora, Claudio Bellini, and Matteo Thun, as well as ranges designed by the VitrA in-house design team. This includes the new range Voyage by Arik Levy. The collection focuses on clean, modern, minimalist design.
The Bathroom Collection brochures feature comprehensive ranges to suit domestic and commercial settings, including the popular S50, Integra and Valarte ranges. The consumer version also includes striking inspirational pages laid out in mood-board styles like Gadget Heaven, Country Classic and Small Spaces.
“We understand how confusing it can be for consumers to choose the right products for their new bathroom and by separating the information, we can help to bring some clarity and make the decision making that bit easier. Equally, the retailers can provide excellent customer service by having technical information at their fingertips.” explains Marketing Manager Margaret Talbot. “Consumers want to see the products and be inspired – apart from the basic dimensions and colours options, other technical information is less relevant for them, and importantly it encourages them to discuss the design with their retailer or installer. The new brochure format concentrates on looks to create the perfect, life-enhancing modern bathroom.”
The new brochures can be seen online at vitra.co.uk/brochures
VitrA is part of the Eczacıbaşı Group, one of Turkey’s most prominent industrial groups. Founded in 1958, VitrA is a leading bathroom manufacturer, which in recent years has expanded into international markets with over 70 per cent of VitrA’s total output now being sold outside of Turkey. From 13 production facilities in Turkey, Germany, France and Russia, VitrA produces a full range of bathroom products including over 5.6 million pieces of sanitaryware a year along with complementary bathroom furniture, brassware and accessories ranges, which are distributed to over 75 countries on five continents. VitrA UK, based in Oxfordshire, has been supplying the UK bathroom market for over 25 years and is an active member of the Bathroom Manufacturers Association (BMA) and the British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI).
During Autumn 2020 VitrA will open a flagship showroom in Clerkenwell, London – a creative hub for architects, designers, and thinkers with dedicated areas for product specification, events and workshops.