ISH 2025 marks a milestone in the corporate history of the Villeroy & Boch Group: for the first time, the two brands, Villeroy & Boch and Ideal Standard, will exhibit together.

Crafted from the innovative material StoneTech™, these trays combine sustainability with sleek design and practical features, offering an eco-friendly solution without compromising style or functionality. 

Ideal Standard’s Concept Freedom encompasses style, safety, and convenience.

This exclusive media event allowed attendees to engage directly with George, delving into key topics in interior design and his recent home renovation experiences.

Ideal Standard has introduced a new RIBA-certified CPD course titled “specifying bathrooms for a sustainable, design-led future” aimed at architects and designers.

Ideal Standard and Armitage Shanks have added to its family of concealed cisterns, flush plates, and buttons, with its new entry-level Conceala 3 range. 

Ideal Standard’s new La Dolce Vita® range joins its design-led Atelier Collections.

Ideal Standard is set to deliver a number of fully-funded apprenticeships during Installer Show 2024.  

The new range has been designed by chief design officer Roberto Palomba and has been inspired by its famous namesake expression – the sweet life.

Ideal Standard has launched Eurovit+, a new furniture collection which offers a harmonious blend of practicality, affordability, and style.