Leading bathroom distribution brand Frontline Bathrooms has announced that Darren Allison will join the business as managing director as of 27th January 2025.

Darren brings a wealth of leadership and sector experience, having built numerous bathroom businesses, including Bathroom Brands Limited and Clearwater Collection.

Daksh Gupta, CEO of Huws Gray Group, Frontline Bathrooms’ parent company, commented: “We are delighted to welcome Darren into the role of Managing Director for Frontline Bathrooms and Smiths Briten. With Darren’s experience and industry knowledge, I’m confident that he will add tremendous value and growth to the business. Darren is a talented and driven leader, and I look forward to him being instrumental in further strengthening the company’s position in the market.”

Darren said: “I am delighted to have been appointed to manage Frontline Bathrooms and Smiths Briten within the Huws Gray Group. This is an exciting opportunity for me to lead a successful business within a well-respected organisation. I look forward to working with the talented team there to build on the strong foundations that are already in place.”

Visit the Frontline Bathrooms website https://www.frontlinebathrooms.co.uk/ for design

inspiration, product information, and download the latest brochure here.