Bathroom manufacturer Ideal Standard recently hosted an insightful discussion on bathroom design and specification, featuring TV presenter and architect George Clarke, at its London Design and Specification Centre on 16 October.

This exclusive media event allowed attendees to engage directly with George, delving into key topics in interior design and his recent home renovation experiences.

Throughout the day, the conversations highlighted the critical role of sustainability in bathroom design. Participants explored how bathroom products can transcend mere water conservation and be crafted to endure both physically and aesthetically. The discussions also focused on how designers can weave these essential themes into their new projects and renovations.

Sustainability has always been at the core of George’s philosophy, significantly influencing his work and product choices. “The ability to specify high-quality products that evolve proven design concepts rather than trend-led items that need replacing frequently reduces the carbon footprint of raw material usage, manufacturing emissions and transport.” This commitment to durability and excellence is a hallmark of Ideal Standard’s Atelier Collection.

With a shared dedication to enduring, quality products, George Clarke incorporated several Ideal Standard items into his recent home renovation, including the minimalist Conca furniture, Linda X basin and bath.

Attendees were also given the chance to get hands-on with the latest ranges on display at Ideal Standard’s showroom, including the most recent edition to the design-led Atelier Collections – the Italian lifestyle inspired La Dolce Vita® range – created by internationally renowned designer, Roberto Palomba. 

To discover the new La Dolce Vita® range and Atelier Collections, visit: https://www.idealstandard.co.uk/