The British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI) has today launched its new website which includes the introduction of new functionality and a new look and feel for the brand, creating an improved user journey to ensure that the government-sanctioned organisation continues to serve its key stakeholders efficiently and effectively.
The improved functionality and content within the new BiKBBI website has been developed with the institute’s key stakeholder groups in mind, and in particular, there has been a focus on accessibility, ensuring that all areas of the sector, alongside consumer audiences, can use the site as the ‘go to’ destination for KBB installation, providing information, guidance, and support in a clear, concise and user-friendly manner.
The launch of the new site follows an extensive consultation with BiKBBI’s register of installation businesses. Considerations on the information that installation businesses need and how best to support those with accessibility challenges such as learning difficulties were all factored into the review. A recent mental health study by On The Tools reported that 52% of UK tradespeople surveyed considered themselves to have a neurodiverse condition including ADHD/ADD, dyslexia and OCD/OCPD.
The new BiKBBI website acknowledges the challenge that digital and written communication can present and therefore includes the introduction of accessibility software Userway, which allows users to customise their journey on the site, with the ability to enlarge text, alter spacing, change colours and remove imagery.
Other stakeholder groups consulted include the KBB retailer sector and consumers, with the new platform prioritising the information most important to these groups, delivered in format that is sympathetic to their preferred functionality. The introduction of a Library section, which will become home to extensive information, guides and reports for all stakeholders over the coming weeks and months, is just one example of the many improvements across the site.
BiKBBI’s Director of Marketing & Communications, Michelle Daniels, commented ‘The BiKBBI website is an important tool in our digital marketing portfolio. Our website is typically the first port of call for all stakeholders, including installation businesses looking for information on registration, training and apprenticeships, retailers and manufacturers exploring how they can work with us and, of course, consumers looking for information and guidance on KBB installation including finding a professional installer. We have worked with our stakeholders to ensure that our new website meets the needs of all target groups in a streamlined, focused, and intuitive format. We are very excited to launch the new platform and will continue to work on evolving the platform to ensure we continue to serve our stakeholders and the KBB industry.’
SEE: www.bikbbi.org.uk