Ideal Bathrooms & Bushboard

Ideal Bathrooms has announced a new partnership with Nuance, the wall panelling brand from Bushboard.

The Nuance range is now in stock across all four of Ideal Bathrooms’ distribution centres, offering next day delivery across mainland UK.

Ideal Bathrooms Commercial Director Danielle Lillis says “We are extremely proud to welcome our new partner, Bushboard, and their Nuance range to Ideal Bathrooms. The findings of our Industry Report earlier this year highlighted that there were significant market growth opportunities in wall panelling – a category we have now strengthened within our portfolio with this new supplier partnership. Call us idealists, but at Ideal Bathrooms we do strive to partner with market leading brands in all product categories, so Nuance is the perfect wall panelling partner.

Commenting on the rationale behind the choice of Ideal Bathrooms as their distributor, Bushboard Commercial Director Neil Horton says “We have had a successful relationship with ideal Bathrooms’ sister company International Decorative Surfaces for well over 10 years. The basics of good business have been a cornerstone of our success together; supporting the retailer and installer with clever products that are easy to sell, install and make good margins; alongside greater ability nationally with local service and backup. We are looking forward to replicating this with Ideal Bathrooms.”