Dr. Frank Richter, CEO of Duravit
We take a look at 200 years of Duravit, the brand DNA and the bathroom of the future...
BR: What does Duravit stand for today?
Early on in the company’s history, Duravit started out as a ceramics specialist, before going on to become a manufacturer of sanitaryware products. Today, Duravit AG is a leading international manufacturer of designer bathrooms. Duravit has carefully managed its brand, which is synonymous with holistically designed bathrooms. In fact, we see ourselves as interior designers for bathrooms as living areas, and have played a key role in establishing the new significance of bathrooms for over 30 years.
Would you say Duravit has its own unmistakable DNA?
Our aspiration is to make designer bathrooms come alive. This is guaranteed by the highest quality, original design and comfort-enhancing technology. This brand essence defines our DNA worldwide, and it distinguishes everything we do. For us, the bathroom of the future is the ideal combination of these three core competencies.
What is it that you believe accounts for Duravit’s quality?
We believe Duravit is recognised for its long tradition and expertise in the field of ceramic processing. We have been involved in the production of top-quality and precision ceramics, since the time our company was first established, and in this area in particular, close collaboration with our R&D team has allowed us to create a continuous stream of innovations, including DuraCeram, HygieneGlaze 2.0 and c-bonded, a process that makes it possible to seamlessly combine ceramics and bathroom furniture. In the areas of bathroom furniture and wellness technologies, too, Duravit’s quality is evident in the combination of craftsmanship with high-tech.
Does Duravit have a uniform design language?
Duravit has a precisely formulated and recognisable design language that is unique, and which is clearly based on fundamental archetypal forms. We are contemporary without being trendy, more straightforward than opulent, and always timeless. We integrate comfort-enhancing technology, but never at the expense of design.
How much technology does the bathroom of the future need?
We always put ourselves in the user’s shoes, and we never accept technology for technology's sake. Comfort-enhancing technology should be sustainably integrated into an appealing overall design, and should generate added value on a daily basis. Duravit continually develops innovations in all areas, from engineering materials to flushing technology and electrical engineering for light, sound and whirl systems.
Duravit AG Founded in 1817 in Hornberg in the Black Forest, Duravit AG is today a leading international manufacturer of designer bathrooms. The company operates in more than 130 countries worldwide and stands for innovations in the field of good design, the intelligent use of technology and top quality. In cooperation with high-profile international designers, such as Philippe Starck and EOOS, the company develops comfortable bathrooms that really enhance quality of life for users on a sustained basis. Duravit's product portfolio comprises sanitary ceramics, bathroom furniture, baths and shower trays, wellness systems, shower-toilets, faucets and accessories.